Always on the go. isDA ON THE GO outlet at the Philippine Coconut Authority (PCA) - Main Building Lobby, Elliptical Road, Diliman, Quezon City, one of the KADIWA partnership locations.
After only a year from its official launch, isDA ON THE GO, the Philippine Fisheries Development Authority’s flagship Corporate Social Responsibility (CSR) Project, has expanded to 55 locations and continues to supply affordable and quality fish and fishery products amid the community quarantine due to COVID-19 pandemic.
As of this writing, the project has sold a total of 53,394 kilos of fish and fishery products, benefiting more than 830,000 persons and 180,000 families. Further, the 55 locations are distributed in four modalities: retailing market; KADIWA partnership; direct sales to groups, institutions, and villages; and market on wheels.
Retailing markets are located in 22 Waltermart supermarket outlets in Metro Manila, Bulacan, Tagaytay City, Nueva Ecija, Tarlac, Pampanga and Batangas.
Meanwhile, isDA ON THE GO outlets through KADIWA Partnership, a tie-up program with the Department of Agriculture’s marketing program “Kadiwa ni Ani at Kita”, are currently located in 19 various areas in Quezon City, Marikina City, Taguig City, Navotas City, Pasig City, and Cainta City, Rizal.
Private retailers and direct sales are outlets in 14 locations led by private individuals or groups in various institutions and villages like Eco-Friendly Women of NFPC, St. Lukes Hospital, Taguig, Sikatuna Villager, and Don Jose Heights in Quezon City.
Lastly, market on wheels are isDA ON THE GO outlets located at scheduled trade fairs initiated by Local Government Units (LGUs).
The project was officially launched last April 8, 2019 in Antipolo City, Rizal as the pilot location.
The project offers various fish species including galunggong, tulingan, mackerel, cream dory, salay-salay, squid rings, pampano, mixed seafoods, tuna belly, tuna panga, among others. (Public Information Division with reports from the Operations Services Department and CSR Unit)
Related Story: isDA ON THE GO Goes to Antipolo City, Rizal
The Philippine Fisheries Development Authority (PFDA) and Zamboanga Fish Port Complex (ZFPC), one of the nine (9) regional fish ports (RFPs) under the management of PFDA, have received the International Organization for Standardization (ISO) 9001:2015 certification.
To date, 5 PFDA RFPs are now ISO 9001: 2015 certified including Navotas Fish Port Complex (NFPC), General Santos Fish Port Complex (GSFPC), Davao Fish Port Complex (DFPC), Lucena Fish Port Complex (LFPC), and Iloilo Fish Port Complex (IFPC) which received their certifications in 2018.
According to the ISO website, the award of the certification demonstrates “the ability to consistently provide products and services that meet customer and regulatory requirements”.
The PFDA has passed the accreditation process and attained its ISO 9001:2015 certification as the agency successfully complied with the requirements for quality management systems.
The ISO 9001:2015 is focused on risk-based thinking wherein “organizations are now encouraged to use risk analysis in order to address challenges in their business processes,” besides meeting customers’ expectations and satisfaction. (Public Information Division)
Related Story: Four PFDA Regional Fish Port Complexes; ISO Certification
The Department of Agriculture in collaboration with the Food and Agriculture Organization of the United Nations (FAO) lead the annual celebration of the World Food Day with this year’s theme, “Our Actions Are our Future. Healthy Diets for a #ZeroHunger World.”
As an attached agency under the Department of Agriculture, the Philippine Fisheries Development Authority (PFDA) actively took part in the culminating activity of the 2019 World Food Day, held on October 16, 2019 at the Liwasang Aurora, Quezon Memorial Circle, Quezon City, to promote healthy, balance, and sustainable diets for everyone.
Agriculture Undersecretary for Operations Ariel Cayanan emphasized the “call for a stronger global, national, and multi-sectoral effort to fight hunger, malnutrition and feed the planet in a sustainable way.” He also highlighted the importance of the primary days of a child’s development and that “It is high time to reinforce the critical role of agriculture and fisheries in improving the nutritional status and quality of life of every Filipino.” He then encouraged DA bureaus and attached agencies to strengthen its safety protocol and create studies to make nutritious food available, accessible, and affordable.
FAO Country Director for WFD Program Mats Perrson highlighted the importance of nutrition and food security. He called the attention of the government to address the gap that hinders Filipinos from eating safe and nutritious food. He also stated that the country should stimulate its local production, reintroduce iron-fortified rice, and reduce food waste. According to the FAO, achieving #ZeroHunger is not only about addressing hunger, but also nourishing people while nurturing the planet.
Agriculture Undersecretary for Special Concerns Waldo Carpio said that much still remains to be done, for hunger and malnutrition are sophisticated problems. “This celebration serves as a reminder for us to be continuously aggressive in our efforts to build a global movement to end hunger and fulfill our moral obligation to provide available and affordable food for the Filipino people,” stated USec. Carpio.
The celebration ended with an enthralling Candle Lighting Ceremony and the reading of the Pledge of Commitment with which all participants gathered together, illuminated, and lifted up their candles to signify their unity and commitment in bringing a brighter future for all Filipinos and a #ZeroHunger World.
30 personnel from the Central Office and 15 personnel from the Navotas Fish Port Complex (NFPC) participated in the event. (Josh A. Casila)
The wet market price of fish and fishery products saw a steep increase during the months of November 2018 to February 2019, the designated three-month closed fishing season mandated under the Fisheries Administrative Order (FAO) 167-3 of BFAR. Galunggong (Roundscad spp.), once dubbed as the “poor man’s fish,” averaged from 180.00 PhP to 200.00 PhP per kilo at the wet markets, while maintaining an average of 90.00 PhP to 100.00 PhP per kilo at the Navotas Fish Port Complex (NFPC). The high price of fish and fishery products succeeding the closed fishing season, however, finally prompted the Government’s response.
Thus, on April 08, 2019, The Philippine Fisheries Development Authority (PFDA) in cooperation with the Department of Agriculture (DA), the Bureau of Fisheries and Aquatic Resources (BFAR), the Private Sector, and the Local Government of Antipolo City launched “isDA ON THE GO,” the Authority’s flagship Corporate Social Responsibility (CSR) Project, at the Antipolo City Hall grounds. “IsDA ON THE GO is aimed to ensure food security, and public welfare and safety, through the provision of affordable and stable supply of fish and fishery products to the consuming public.
The Project launch was attended by DA-Undersecretary and BFAR Director Eduardo B. Gongona, DA-Undersecretary for Operations Engr. Ariel T. Cayanan, PFDA General Manager Atty. Glen A. Pangapalan, PFDA Assistant General Manager Atty. Loralie C. Datahan, DA-Deputy Executive Director Annray V. Rivera, City Administrator Atty. Henry R. Rosantina, Liga ng mga Baranggay ng Antipolo President Jonathan Salen, and other key officials of Antipolo City,
Antipolo City is the pioneer site of the Project, with a population of approximately 892,844 in 2019, the highest in Region IV-A and the seventh in the Philippines. Several more cities within Metro Manila are planned for Project implementation within the year, such as Quezon, Taguig, Muntinlupa, and Manila to name a few.
The Bureau of Fisheries and Aquatic Resources (BFAR) City Fisheries Office was inaugurated on March 1, 2019. The event was attended by the BFAR Regional Director Fatma M. Idris, PFDA General Manager Atty. Glen A. Pangapalan and PFDA Davao Fish Port Complex Port Manager Engr. Albert P. Aguinaldo.
The CFO is located inside the Davao Fish Port Complex, whose objective is to cater to the needs and concerns of fishermen and fisherfolk of Davao City. The strategic placement of the facility is expected to expedite transaction between BFAR-CFO and DFPC. (Christine Bisquera.)